National Public Radio’s New URL Shortener is Shortest Yet

[NewsMan]

National Public Radio now count themselves as having the tiniest shortened URL for use on Twitter and other social media sites. The organization announced their new domain N.PR yesterday on their blog. The company had been using Stumble Upon’s# Su.pr url shortener on most of their Twitter accounts. NPR will continue using npr.org as their main site address and begin shortening all their URLs in-house with the n.pr domain.
From the blog

I know what you are thinking… Isn’t npr.org short enough? Normally, yes, but Twitter only allows messages to contain 140 characters. Shorter URLs are better since they give users more room to add their own thoughts in a tweet. So when we had the opportunity to acquire n.pr – .pr is the top-level domain for Puerto Rico – we couldn’t pass it up.

With tweets limited to 140 characters, using the shortest possible URL to link in to your site seems to be gaining popularity.# For example, Facebook recently created FB.me , Google has Goo.gl and there are even services like Yourls that help you set up your own URL shortening service.
Having a single letter domain in a top level ccTLD like this does make NPR stand out. I imagine more large content sites, news organizations and publications will be look at this option in the future.
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Original post by Adam Strong


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